Imageshop library of photos
www.imageshop.no
Updated
Photography
Photography is a key part of the way we communicate Aize. A single image cannot convey our entire brand story, but all images should align with our brand.
Always choose photos that have one or more of these attributes:
- High photographic quality
- High relevance to what they represent
- A single focus in each image
- Authenticity
Avoid photos that feel like generic stock photography or that employ visual metaphors for topics that would be better conveyed using real-world images.
Color grading
All photos used by Aize need to be graded so that they all feel part of a suite of images rather than a dispirate collection of photos from various sources. All Aize photos are graded with a bias towards blue.
Incorrect photography use
All photos used by Aize should feel authentic and be relevant to content themes. As a rule, instead of focusing on the technology that Aize provides, focus on the real-world consequenses and benefits offered by the use of Aize’s products and services. Images need to convey authentic situations so avoid abstract themes.
Avoid computer-generated or abstract images that attempt to convey technology. Always convey what our technology can achieve for our clients or for the general public.
Avoid photos that attempt to convey abstract concepts. Instead find photos that illustrate the real-world results that Aize’s products and services provide.
Avoid portraits shot on white backgrounds. Every photo should have a defined edge and appear to be in a real-world situation.
Avoid stock shots of people that are too far removed from the day-to-day business of working at Aize or with one of its clients.
Use the link below to access our bank of photos at Imageshop.