The primary Aize color logotype should be used wherever possible. If the color logotype cannot be used (eg. due to print production limitations) then the black or white logo should be used depending on the background color.
The Aize icon is used as an abbreviated form of the Aize logotype for small spaces (eg. social media). There is only one version of the Aize icon. Care should be taken when applying the icon to ensure legibility.
It’s important to maintain good contrast between the logotype and the background. We usually employ the color logotype but sometimes a mono version is preferable or necessary. (eg. if the available background doesn’t provide enough contrast) The mono version should be used either in black or white depending on the background tone.
The color logotype works best on white or very light background colors or images.
The color logotype works best on white or very light background colors or images.
If the background color is not suitable for the color logotype, use the white logotype unless the background is very light or white.
If the background color is not suitable for the color logotype, use the white logotype unless the background is very light or white.
If the color logotype cannot be reproduced and the background is very light or white, the black logotype can be used.
If the color logotype cannot be reproduced and the background is very light or white, the black logotype can be used.
When placing the logotype next to other visual elements, it’s important that it has plenty of room to breathe. The logo’s safe distance defines the distance between the logo and any graphic element it may be sitting next to in a composition. Use half the height of the logotype (marked with an X in the diagram below) as the safe distance.
It’s vital that our logotype and icon are always used correctly and consistently. Never change the shape or form of any Aize logo. Never substitute or alter the typography or use non-approved colours. Never stretch, crop, rotate, outline, or alter in any other way, any Aize logo.
Do not alter the characteristics of the logotype or change any of the colors.
Do not add effects or any other elements to the logotype.
Do not substitute the logotype with any other typeface.
Do not squash or stretch or distort the logotype in any way.
Do not alter the space between the letters in the logotype.
Do not rotate the logotype or any of the individual letters in the logotype.
Do not outline the logotype.
The logotype and icon are our signatures and the most important identity assets. It’s therefore important that we apply our logos correctly in every instance. Here are some examples of incorrect use of the logotype, which should always be avoided. The same rules apply to the Aize icon.
Do not place any version of the Aize logotype on busy images where legibility becomes compromised.
Do not place any version of the Aize logotype on busy images where legibility becomes compromised.
Do not try to make a busy image or background work by placing the logotype in a box or frame of any type.
Do not place the color or black logotype onto dark images or backgrounds.
Do not place the white logotype onto very light images or backgrounds.
Do not place the white logotype onto very light images or backgrounds.
