Patterns
Pattern basics
Patterns are based on a grid of squares but various scales of shapes can be used to vary the texture from one part of the composition to another. Patterns use the full range of colour palettes but colour hierarchy, which biases towards blue & green, should always be considered. The secondary colours should be used to add detail and texture in a few places rather than using the full range of colours over a single composition.
Core shapes
Patterns are constructed from Aize’s five core shapes (line, circle, quarter segment, triangle and square). These shapes form the basis of the Aize logo itself and can be assembled to form a multitude of patterns using the colours from the full range of palettes. As a rule, start by choosing either a light or dark theme, when constructing patterns, keeping the main feel quite neutral but adding pops of colour in places.
Five core shapes form the basis for all Aize patterns.
Pattern examples
Patterns can use the full range of palette colours but should always be based around one core colour theme with pops of color added. The first two examples below show that patterns can be bold and colourful or more subdued and subtle.
Using patterns
Patterns can be used across many types of communication, from web content, social media, promotions, etc.
