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Colors

Our brand colors are used to provide recognition and consistency throughout all brand communications. Our brand colors are divided into two main groups: Primary color palettes (blues & greens); Secondary color palettes (reds, oranges & grays). Each of these palettes has six tint levels, numbered from 1 (lightest) to 6 (darkest).

Primary color palettes

The Aize Blue and Green palettes should be used most often to emphasises Aize as the green/blue brand. When creating layouts for print or digital, the primary palettes should be kept separate, as much as possible, rather than mixing between palettes. For example, if Green 1 is used for a background it’s best to use a dark green for any type rather than switching to a blue.

Aize Blue 6
  • HEX #1d3354
  • RGB 29, 51, 84
  • CMYK 100-80-38-35
  • PMS 534
Aize Blue 5
  • HEX #214099
  • RGB 33, 64, 153
  • CMYK 100-80-0-0
  • PMS 7687
Aize Blue 4
  • HEX #27a9e0
  • RGB 39, 169, 224
  • CMYK 72-14-0-0
  • PMS 298
Aize Blue 3
  • HEX #86ccdc
  • RGB 134, 204, 220
  • CMYK 50-0-14-0
  • PMS 636
Aize Blue 2
  • HEX #c2dadc
  • RGB 194, 218, 220
  • CMYK 28-6-14-0
  • PMS 9483
Aize Blue 1
  • HEX #ecf2f3
  • RGB 236, 242, 243
  • CMYK 9-3-5-0
  • PMS 9062
Aize Green 6
  • HEX #143524
  • RGB 20, 53, 36
  • CMYK 20-53-36
  • PMS 627
Aize Green 5
  • HEX #006938
  • RGB 0, 105, 56
  • CMYK 90-32-92-24
  • PMS 349
Aize Green 4
  • HEX #38b54a
  • RGB 56, 181, 74
  • CMYK 72-0-88-0
  • PMS 2270
Aize Green 3
  • HEX #91cb91
  • RGB 145, 203, 145
  • CMYK 49-0-54-0
  • PMS 2255
Aize Green 2
  • HEX #c4d5c4
  • RGB 196, 213, 196
  • CMYK 28-8-27-0
  • PMS 9543
Aize Green 1
  • HEX #ecf1ea
  • RGB 236, 241, 234
  • CMYK 9-3-10-0
  • PMS 9063

Secondary color palettes

In addition to our primary palettes a set of secondary color palettes is used to expand our color landscape and add depth. The Aize Red and Orange palettes should be used sparingly for illustrations, infographics, icons, etc. When applying secondary colours in distinct areas, ensure that tints of the same core colours are kept together and not mixed with other colours.

All of the primary and secondary colors can be mixed freely within illustrations or patterns as long as there is a strong bias towards the blue & green colors, which helps to maintain the sense that Aize is the blue/green brand.

Aize Red 6
  • HEX #592727
  • RGB 89, 39, 39
  • CMYK 39-82-64-62
  • PMS 490
Aize Red 5
  • HEX #a42020
  • RGB 164, 32, 32
  • CMYK 24-97-91-20
  • PMS 7621
Aize Red 4
  • HEX #ff0000
  • RGB 255, 0, 0
  • CMYK 0-95-91-0
  • PMS Warm Red
Aize Red 3
  • HEX #e79999
  • RGB 231, 153, 153
  • CMYK 7-49-31-0
  • PMS 4067
Aize Red 2
  • HEX #e4c0c0
  • RGB 228, 192, 192
  • CMYK 11-29-20-0
  • PMS 692
Aize Red 1
  • HEX #f3e8e9
  • RGB 243, 232, 233
  • CMYK 5-11-7-0
  • PMS 9061
Aize Orange 6
  • HEX #4c3a28
  • RGB 76, 58, 40
  • CMYK 49-58-72-64
  • PMS 7554
Aize Orange 5
  • HEX #885425
  • RGB 136, 84, 37
  • CMYK 32-62-88-35
  • PMS 464
Aize Orange 4
  • HEX #f6931d
  • RGB 246, 147, 29
  • CMYK 0-50-91-0
  • PMS 1495
Aize Orange 3
  • HEX #e9ab73
  • RGB 233, 171, 115
  • CMYK 8-38-59-0
  • PMS 721
Aize Orange 2
  • HEX #e7c4a6
  • RGB 231, 196, 166
  • CMYK 10-26-36-0
  • PMS 719
Aize Orange 1
  • HEX #f3eee8
  • RGB 243, 238, 232
  • CMYK 6-7-10-0
  • PMS 9285
Black
  • HEX #000000
  • RGB 0, 0, 0
  • CMYK 0-0-0-100
  • PMS Black
Aize Grey 5
  • HEX #565452
  • RGB 86, 84, 82
  • CMYK 59-50-50-44
  • PMS 4294
Aize Grey 4
  • HEX #8d8a87
  • RGB 141, 138, 135
  • CMYK 44-36-38-17
  • PMS 2332
Aize Grey 3
  • HEX #bebbb9
  • RGB 190, 187, 185
  • CMYK 29-23-24-3
  • PMS Cool Grey 4
Aize Grey 2
  • HEX #dfdcdb
  • RGB 223, 220, 219
  • CMYK 15-12-13-0
  • PMS Cool Gray 1
Aize Grey 1
  • HEX #f3efee
  • RGB 243, 239, 238
  • CMYK 6-6-6-0
  • PMS 9100

Color hierarchy

The guide here does not indicate exact amounts of how much color to use but is a guide to indicate the hierarchy and balance needed between the colors themselves to achive the correct overall expression of the Aize brand.

It is important to be familiar with these proportions when creating any type of brand communication for Aize in order to maintain brand consistency.

The three groups shown apply to each of the colour palettes. Green is shown here as an example.

Color hierarchy

Group 1 includes the darkest and lightest tints of color, plus white. These are used most often in each of the main color palettes.

Group 2 includes tints 2 & 5. These are used to add depth to layouts.

Group 3 includes tints 3 & 4. These are used sparingly to add pops of stronger color to layouts.

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